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Applebee's International, Inc. is an American company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. The Applebee's chain was initiated by Bill and T. J. Palmer in Decatur, Georgia, on November 19, 1980. Applebee's International, Inc. is the leader in the casual dining segment of the United States restaurant marketplace. Applebee's started with the same philosophy they follow today - focused on serving good food to good people.