King's Jewelry and Loan has been part of the Los Angeles community since 1945. They make jewelry collateral loans from $5 to $500,000, held for up to 12 months with short term interest as low as 1% - 1.5%. They loan against gold, platinum, diamonds, watches, and more, guaranteeing their pieces are as stated. They offer an interest free 5-month layaway plan and lend up to 50% of the first year purchase price for items sold at King's. Customers report excellent customer service, stating the people are friendly and helpful, keeping them satisfied and up to date. Many have been customers for years and recommend the business for its excellent service and the best deals in town.