Charming Charlie is a modern women's clothing, jewelry and accessories retailer that is based in the United States. This brand is unique in the way that it sorts out its products by color making for an appealing presentation especially upon entering the store. Their products include apparel, accessories, jewelry, footwear, wallets, handbags and more. Their prices can range from $5 to $150 depending on the product. There are more than 350 Charming Charlie retail locations that can be found across the United States, the Middle East and in Canada. Charming Charlie was founded in New York City, and its first store featured three floors.