LOFT is a chain of franchised retail stores located in the United States. This brand provides their customers with not only a land based chain of shops but an online store as well. LOFT sells a number of different items, but they primarily focus on clothing such as tops, dresses, pants, skirts, jeans, sleepwear, jackets and blazers. They also sell accessories such as shoes, jewelry, socks, scarves, kimonos, belts and more. LOFT offers a large selection of maternity wear as well as petite and tall clothing. All of this clothing is geared for sale to a target audience of women primarily.