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May 2025 by Angela DiMauro
40+ years in business in itself should tell you something! I love this store, the owner and her staff. Her talent as a buyer for filling her store with treasures is amazing too! Go, revisit and find your treasure today! Aloha and Mahalo, Angie
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May 2025 by Michelle Palmateer
Prices are extremely high. I've gone to other boutiques with nicer things & not as expensive. The employee was snobish
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April 2025 by Bennett Stowe
This store is amazing. Amazing service and clothing selection. Obsessed with the brands and the jewelry!! Thank you for a wonderful shopping experience on my visit to St Aug! 🩷
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April 2025 by myranda pearson
Amazing experience and beautiful clothes!!!
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February 2025 by Logan Rangnow
Great product and very good service
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September 2024 by Mary Bennett Lipham
Best store ever - we LOVE Rochelle’s & LOVE spending time in the wonderful store!!💖💖💖
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September 2024 by Michelle Hardin
Fantastic place! Great quality clothing! Something for everyone and the jewelry is amazing!
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July 2024 by Maggie Mejia
Super fun store, lovely owner. Had fun, got a few neat pieces.
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May 2024 by s
Had the best experience at this beautiful boutique, Karen help me put together a beautiful outfit for an event this weekend. Definitely a shop that is worth visiting if you’re in St. Augustine!
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April 2024 by Erin Murnane
My mother-in-law lives in St. Augustine and every time I visit we head to Rochelle’s!!! It’s so rare to find a COOL, fashionable, both timeless and trendy clothing store that both of us can shop at! Every piece of clothing feels is handpicked piece of art that was chosen with some much thought and care! This boutique is MUST visit ladies!! Also there are some comfy couches in the back for husbands to hang ;)
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January 2024 by Eteri Boyle
Wide selection and excellent service
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December 2023 by Kim Devlin
My friend Kristen brought me here and I can't believe I had never been to the shop before. There are some great clothes here that you won't find anywhere else. I am on a denim kick right now, trying to find the best fitting jeans and guess what? I found them there. Thanks to my pal Kristen for bringing me here.
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March 2023 by Dustin Ryan
This place is amazing! Spent way less than expected! Excellent ambiance with great service. Thanks.
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March 2023 by Meg W.
I can't say enough wonderful things about Rochelle's! I live locally and was searching for the perfect dress for a friend's wedding. Karen helped me every step of the way.. from finding THE dress and a few small alternations to make sure it was the perfect fit. We are so lucky to have this cute boutique in our town! I found the perfect dress and was able to shop locally~ WIN!
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May 2022 by Mary Beth Schultz
Stumbled upon this hidden gem of hip & trendy clothing. She has designer labels with fair pricing. Did I mention her fabulous jewelry!! Yes, it’s on the other side of the bridge away from the hectic downtown area, but worth the walk or drive. The owner is really nice too.
