Juice It Up is a smoothie bar and raw juice company. This chain has more than 89 locations and possesses plans to expand upon these locations and open up at least 13 others by the year 2018. Juice It Up offers real fruit and veggie smoothies along with fresh-squeezed, raw juices, pitaya and acai superfruit and smoothie bowls as well as healthy snacks and cold-pressed juices. The Juice It Up company is based in Irvine, California. It was founded in the year 1995 but the first raw juice location opened in 2011.