I.D. Jewelry is a family-owned and operated business founded in 1986 and located in the heart of New York's Diamond District. The business is run by certified GIA Gemologists with over 35 years of practical experience in the industry. I.D. Jewelry is known for its competitive prices and high-quality merchandise, including diamonds, pearls, and a variety of other jewelry pieces. The staff is described as friendly, knowledgeable, and professional, taking the time to assist customers with their purchases and providing recommendations within their price range. Customers have consistently praised the seamless process of working with the team, particularly Victoria, who is known for her attentive and encouraging approach. The business has earned a loyal following, with customers returning for decades and even recommending I.D. Jewelry to their friends and family. Overall, I.D. Jewelry is a hidden gem in the Diamond District, offering good quality items at reasonable prices and an enjoyable shopping experience for its customers.
I.D. is one of the best in the business. They're quick, knowledgeable, and have great pricing options for whatever you're looking for. I had them reset a necklace and a ring and I've also purchased a tennis bracelet there. All of the items are in great condition and they are my go to diamond shop in the city.
June 2026
Tammi and the team at ID were amazing. Not only some of the best prices around… they had top quality diamonds. They worked WITH us and didn’t sell us… which was refreshing. No hard sales or up sales. Just honest business partner. Highly recommend. Thanks.
June 2026
The staff couldn’t be nicer or more helpful I walked in there not really knowing what I wanted and their patience and knowledge left me walking out of there with rings I will cherish Highly recommend them if you are shopping for jewelry
