July 28, 2017
H&M, a popular fashion retailer for men, women and children, announced it would be opening a store at the $400 million mixed-use development Fifth + Broadway in Nashville.
Crissy Cassetty, a recruiter for Nashville Downtown Partnership Retail, said there was a need for more downtown shopping areas. She estimates that 14 million people will visit Nashville each year when the Fifth + Broadway location opens in 2019.
Cassetty said she was excited that H&M would open a store and make the downtown area its home. She said more announcements are being made about the project, which means it'll be a great one for the area overall.
She said the H&M store will be roughly 27,000 square feet and be two stories. Cassetty said any downtown retail locations that focus on the street activity are bound to do quite well.
However, tourists feel that a chain store like H&M will take from the charm that Broadway Avenue has to offer. Cassetty disagrees, saying although H&M is a popular brand nationally, it'll help other retailers entering the market.
The National Museum of African American music, a 34-story residential tower and several other shops and restaurants are also coming to the location. The H&M store is able to move into the location thanks to the rebuilding of the Nashville Convention Center.
OliverMcMillian Senior Managing Director of Retail Service Jeff Zeilger, said they were happy that H&M was signing a lease for the area. He said H&M is a popular brand and, by setting up shop in at Fifth + Broadway, they would lead the downtown Nashville area for fashion products when the area opens in 2019.