Regions Bank Reveals New Kind of Branch For Round-The-Clock Service

January 03, 2017

Regions Bank Reveals New Kind of Branch For Round-The-Clock Service

Regions Bank recently revealed its most modern branch to date, and it's in the Birmingham, Ala. area.

Regions Consumer Banking Executive Brandon Greve said the location is a representation of branch banking's future. Regions wants to make the experience more convenient and meaningful for its customers. The company wants to assist customers to come up with plans that will help them attain their long-term financial goals. This includes adding new technology that will help effectively and quickly help customers whether it's morning or evening or the weekend.

The branch's open design is located in Trussville at 193 Main St and won't include a traditional teller line. Rather, customers will be welcomed by the bank's universal tellers - professionals that can meet an array of branch banking needs. A universal banker can help people who want to open a new account or carry out a transaction. If they need in-depth customer service, a universal banker can help them address their needs (development of a roadmap to future goals, developing a savings plan, etc.).

This branch is the company's latest to provide Regions Video Banking. The video banking ATM will connect customers to a Regions video bank through a live, two-way video. Besides being able to process a majority of teller transaction, these bankers can assist customers with general questions and account maintenance.

Regions video bankers are available from 7 a.m. to 8 p.m. on the weekdays, 8 a.m. to 5 p.m. Saturdays and 11 a.m. to 5 p.m. on Sundays... along with most holidays.

The Trussville video banking ATM is situated in a secure, 24-hour foyer at the front of the bank. Customers can attain access to it after hours by using their debit cards. Non-Regions customer can also use the location with their own magnetic-strip card to use the normal ATM features.

The location also includes the Regions DepositSmart ATM. Besides giving out cash, it can cash checks and accept deposits for anyone, day or night. The facility also has a drive-up ATM instead of the previous walk-up ATM.

Greve said the company had seen an increase in demand for online and mobile banking channels, and the bank is open to investing in digital banking. He said Regions noted customers who use the mobile and online banking tend to use various banking channels such as the branch locations. Greve said the Trussville location is the company's attempt to be the financial institution that caters to these customers, any time of the day or night.

Regions Universal Banking along with the Regions Video Banking were first seen in fall 2014 after Regions had renovated its Birmingham UAB branch. Since that time, technology has evolved, which allowed the company to improve customer experience. It also attained feedback from consumers and, coupled that with the improvement, it allowed Regions to come up with the Trussville design.