February 14, 2017
Choice Furniture has made room in its 27,000-square-foot showroom for a Sears Hometown Store appliance showroom.
According to Willy Pirofsky, Choice Furniture co-owner, everything people loved about Sears is there. He also said the company was excited to offer "Sears" to the people. The showroom space has a mixture of appliances - refrigerators, washers/dryers, dishwashers, stoves and microwaves - with brands like Frigidaire, Maytag, Kenmore, Samsung and Whirlpool.
Why It Works
Ross Bollhorst is the Sears Hometown Store Regional Development Manager, and he said they've had customers stopping by even before the soft opening on Jan. 17. He said it works because appliances and home furnishings go hand in hand.
He said Sears' good name and Choice Furniture are an ideal match.
The Sears Hometown Store will let people to order in store or online. They can be picked up at the Choice Furniture store or delivered to customers for a little extra.
They also take all major credit cards including Sears credit cards.
People also have a lease-to-buy program they can opt in for, offered by both Choice Furniture and Sears Home Store.
Pirofsky said it allows people to take home the product that day if it's there.
Maintenance Service Available
Sears Hometown Stores will also provide Sears Nationwide service, installation and parts. Customers can set up a yearly preventive maintenance appointment as well. The warranty coverage will also be available via the parent company, with Sears repair technicians still working across the nation.
The company said there are over 1,100 Sears Hometown and Outlet Stores through the U.S., Bermuda and Puerto Rico.
Before the collaboration between Sears Hometown Stores and Choice Furniture, the closest Sears Hometown Store were in Milton and Williston in Vermont and Massena and Malone in New York.
Finding A Place For Sears Hometown Store
Bollhorst approached the Pirofskys about offering appliances to their customers in the showroom. He said company officials were looking to bring the business model to the market in Plattsburgh, especially when the Sears in the mall shut down.
Bollhurst said they were looking for some kind of opening, and Choice Furniture was that opening.
Remodeling The Store
Pirofsky used that time and deal to make some changes in their furniture store. He said every inside wall was removed, allowing customers to see the back door from the front door. Pirofsky said they reset up the showroom and added another line of furniture from Flexsteel to sell along with the other well-known brands Serta, La-Z-Boy and Klaussner.
Pirofsky said it's the one-stop store for people's living rooms, bedrooms, dining rooms and now the kitchen.
Additional Staff Hired
Pirofsky said there are now 14 employees in the store working and they are still a family-owned business with deep ties with the community of Plattsburgh. He said his dad Jack, worked for over 50 years in the retail furniture sales industry.
He said people who have purchased furniture from them are excited about the addition of appliances.
Pirofsky said, "We have a very loyal following."
Michael Cashman, a Plattsburgh supervisor, said he was happy to see the return of the Sears brand and believes it goes quite well with Choice Furniture Store. He said with more options available in the region, the better for the shoppers.
He said he thinks it will work out quite well.