March 16, 2018
Subway announced it was making big changes to its Rewards program, which are set to take place in March.
Rather than offering free Footlongs, Reward program members can get a $2 discount.
The changes are the chain's attempts to change its image, bring people back into its stores and combat the falling sales. In 2017, there was a more than four percent sales drop from 2016 due to increasing competition of other sandwich chains and burgers and fries joints.
A loyalty program is designed to keep customers coming back and spending money.
Subway said customers could earn points any more locations. With the previous program, only 9,500 stores in the U.S. and Canada participated. The new program will have 28,500 U.S and Canada stores participating.
When customers spend $50, they will receive a $2 discount for any item on the menu. In the previous program, customers who spent $50 were eligible for a free six-inch sub and customers who spent $75 were eligible for a free Footlong.
According to Subway, customers can save up their $2 discounts to get their Footlong, which cost around $5. After 90 days, the $2 discount will expire.
Subway Chief Digital Officer Carissa Ganelli said frequent customers can get free chips and cookies with their meal. She calls the new reward program rich that offers more rewards.
The Milford, Conn.-based company said current loyalty program members would be automatically enrolled in the new program.