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July 2022 by McKenzie Caldwell
Super cute, good quality clothing! Perfect for late twenties/thirties women. I honestly could have bought half the store.
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November 2021 by Jennifer H.
Adorable boutique and the lady who helped us today was amazing! Such cute clothes, belts and gifts.
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November 2020 by Debbie Turner
Brooke the owner picks all the pieces herself and I found a gorgeous cashmere sweater that was in the window. The best boutique I found in The Grove area.
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September 2020 by Christina Lee
On a recent R&R solo vacation to Asheville, I was extremely excited to find and walk into Frock Boutique! Owner, Brooke actually recognized me (mask on mind you) as a customer of Ivy & Leo in uptown Charlotte where she used to work. Brooke has an amazing store with unique pieces that you’re guaranteed to get compliments on; and it’s sure wonderful to see & support woman owned businesses! It’s a must stop next time you’re in Asheville. Best of luck to you Brooke.
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January 2020 by Sara Snavely
Love this boutique! I always get so many compliments on the pieces I wear from frock. I stop in every time I’m in Asheville to add to my collection! The ladies there always help me find the perfect item(s) for me.
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November 2019 by Donna Aumack
This is the place to shop in AVL! Lots of clothing to select from and the owner is there to help you. Hands Down the BEST Boutique in AVL.
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October 2019 by Caitlin Yarovinski
Stopped in this boutique while visiting Asheville with some girlfriends. It’s super cute and the owner, Brooke, is incredibly helpful and really knows her stuff! The customer service and quality of the items in this boutique are top notch!
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October 2019 by Victoria Parrish
Gorgeous selection and overall vibe at Frock! The staff is wonderfully helpful and friendly. A must-stop anytime I'm in the Asheville area.
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October 2019 by Jennifer McLamb
Most adorable boutique in Asheville! Employees are very friendly and always willing to help with any questions - owner has done a great job with merchandising, you will not be disappointed whether you are a local or visiting from out of town!
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October 2019 by Jamie Killian
The customer service at Frock was awesome! They helped me find some great clothes and I definitely look forward to coming back.
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March 2019 by Katherine
Perfect jeans!
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February 2018 by Carol A.
Such a great shop! I wandered in on a lazy Sunday afternoon and left with a bagful of PERFECT layering pieces. Superbly soft leggings and tunics and long camis... all beautifully made and in a ton of colors. Their customer Service was standout. The kind lady working that day helped me find several options that would work and pair together. She was wonderful. I will definitely be back on my next trip to Asheville!
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March 2017 by Charles Anderson
Cool clothes, but a little pricey
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December 2016 by Sarah Jane G.
The selection may be limited but what they do carry is always quality and quite trendy. It's a super small and narrow boutique. As you enter, it has a very real and genuine boutique atmosphere. Lots of black, white, and greys... My favorite colors. Most of what they carry can be pricey but it's always really nice stuff. You pay for what you get! They have a very small section of actually affordable things. I'm in my twenties so, affordable might mean something different to me than it does to you. Any who, the clothes are very pretty. The jewelry is lovely. The only reason I give this place 4 stars instead of 5 is because of the costumer service... I have never received much here. It seems as though if you're not a very serious shopper, the sales clerks aren't even willing much to help. I am one of those costumers that isn't high maintenance but I like some TLC. I need actual opinions by actual people in order to make my purchase happen. With some help from the sales team, I might actually leave there with a bag sometime!
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October 2016 by Emily B.
So incredibly rude, some of the worst customer service I've ever experienced. Did not buy anything.
