Ultimate Fitness Group, LLC, doing business as Orangetheory Fitness, operates fitness facilities. It offers treadmills, rowing machines, suspension unit systems, free weights, and benches and much others. The company also provides men's apparel, ladies apparel, headwear, drinkware, and accessories online. In addition, it offers franchising opportunities in the United States and internationally. The company was founded in 2007 and is based in Boca Raton, Florida.