Rita's Italian Ice is an italian ice restaurant chain that is based in Trevose, Pennsylvania. It mainly sells water, ice, speciality creations and frozen custard. It was founded in the year 1984 by a man named Bob Tumio, a former firefighter in Philadelphia. He used recipes that he purchased from one of his old neighbors, enhancing the recipe to include real fruit to enhance the flavors and make them unique. They coined the phrase "water ice" which turned into italian ice, a name that is still used for shaved ice across the country.