Great every day prices and value are the cornerstones behind the success of Trader Joe's supermarkets. There's no sales or crazy gimmicks. Trader Joe's prides itself on buying direct from suppliers to get the best price and then passes along the savings. By keeping costs low, they keep your costs low. Plus, in addition to the low prices, you'll find unique and fun products like Trader Joe's Soft Strawberry Licorice Twists or Wild Rice and Sausageless Sausage. Stock your pantry with real good, real fun food from Trader Joe's.