The best and only spot in the area to buy or rent river gear. From kayaking to river boards, this store is well stoked with all you need to get on the river. I've heard great things about their kayaking lessons!
July 2023
Ran the American River Triathlon today. Totally spaced and didn't bring a life preserver. They gave me one for free so I could participate (they didn't have to do that). Good people. I'll only rent from them if i'm on the river
April 2023
Love this place! Very helpful employees, very well stocked. If you love everything river, come here. Plus they have a ton of great stickers.
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The River Store is one of the last true kayaking and rafting shops in California, and 2024 marks 40 years in business! We specialize in everything whitewater, but we also cater to touring paddlers, SUP paddlers and general outdoor adventurers. We are associated with Current Adventures Premiere Kayak School for the best in on water training and trips from lake to Grand Canyon. We offer lake rental facilities (Sly Park Paddle rentals and Lake Natoma Paddle rentals) to help folks get out on the water effortlessly in some fabulous paddling locations. We carry products from the top manufacturers and a few of our own proprietary ones as well. Staff is composed of friendly folks who are paddlers and river people themselves.