My wife and I love the soul project. Great vibes! Great staff and a staple in the Laguna beach community. A must visit on your vacation or a great stop to shop as a local. Highly recommend!
August 2019
Cute shop with eclectic and unique items. The best way to describe it is a gift shop that's not kitchy, predictable or filled with "souvenirs". They have a perfume that is absolutely beautiful!!
July 2018
Store is adorable! Picked up a few graphic tees for myself, soaps, and sweatshirt for my daughter. We get compliments every time we wear them! Owner and staff were super friendly!
Founded in 2011, the Soul Project has evolved from an art-driven apparel concept to a full-line wholesale and retail business based in Laguna Beach, CA.
The Soul Project started with the idea that there are special places in the world called Soul Places. Originally working with local artists to bring soul to designs, the mission of creating “apparel with a purpose” was realized.
The Soul Project continues as a graphics-driven apparel brand embracing mindfulness and well-being.
In addition to a range of apparel for women, kids, and men, The Soul Project Flagship carries a range of apparel, accessories and home goods made by local artisans and other purpose-driven businesses.
At the Soul Project, LOVE WINS!
