Growing up blocks from the Soulard pizzeria, and working in the hospitality industry her entire working career, Joanie always knew she wanted to open her own restaurant. Seeing a need for a great pizza restaurant in Soulard, Joanie opened the first Joanie's in 1994. It was a huge success with local "Soulardians", businesses, and people around the greater metro St. Louis area. In 2003, Joanie opened Joanie's To-Go to meet the needs of neighborhood businesses, residents and the growing population of the downtown area for a "restaurant that delivers".