Great selection of foods and clothing. Lots of high quality merch too! Plan on spending some time and find just what makes you happy. If you don't find it here, try the other market down the mountain.
November 2021
Used my massanuten $$ from the presentation here. There were bags, food, ski equipment, river shoes and more. Some items are more expensive than you can find other places but there are also items for a good price. I ended up getting a kavu bag, chacos, and a ski helmet for $190.
August 2021
Really cute spot but it took forever and the guy made my caramel iced latte with chi tea, like who does that. Had to dump it out after like 2 sips :(
The first stop for every season.
The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!
-Magnets, pens, & key rings featuring the Massanutten logo
-Mugs, glasses, and stickers
-Massanutten logo t-shirts & sweatshirts
-Virginia Lottery
-Footwear from Columbia, UGG, Keen, Sperry, Chaco & Rainbow
-Life is Good apparel
-Dakine and Kavu lifestyle accessories
-Outdoor apparel from Columbia and Under Armour
-Snow sports gear and apparel including gloves, goggles, & helmets (seasonal)
-Gourmet coffee, cappuccino, hot chocolate, and tea - available all day long
-Fishing licenses & equipment rental (seasonal)
-Resort gift cards
-NEW! Build Your Own 6-Pack with Virginia Craft Beer!
