SUMMER HOURS- Open by appointment ONLY?. Message us on Facebook or TEXT ONLY 256-453-0007. Our mission is to provide an environment where all customers feel welcomed and relaxed. Our friendly staff will always greet you with a smile! Chloe’s Formals was the inspiration of a little girl named Chloe, who is the daughter of one of the owners. She loved competing in pageants and mom loved the dresses. Joined by a family relative, the dream of Chloe’s was born and our doors opened for business in January of 2010. Our mission is to provide extraordinary customer service to each and every customer.