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August 2025 by Tara Santistevan
As I’ve gotten older I don’t dabble with makeup quite like I used to, so when it came time for my daughter’s first prom I slightly panicked; her skin tone & facial shape is very different from my own & shopping the vast selection of makeup products became daunting and overwhelming. I wanted her to have the best & that is when I decided to hire a professional makeup artist.
Ulta’s artists are incredibly talented in their work. My daughter absolutely loved the look and the makeup lasted through the entire day AND night.
Highly recommended. 10/10
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July 2025 by Karla Mead
I had such a wonderful experience at Ulta in Florence, Alabama (Cox Creek Boulevard) thanks to Marlee! From the very beginning, she was absolutely incredible. She took her time during a thoughtful pre-consultation to really understand what I wanted, which meant so much to me because I have very fine hair and a lot of concerns. I came in with fears about lightening my hair, I was worried it might be too harsh or damaging , but Marlee reassured me every step of the way .
Not only did she achieve the perfect lightened shade I wanted, but she blended it so beautifully and naturally that I couldn’t be happier with the result. I left feeling super pleased, confident, and so happy with my hair.
Scheduling the appointment was easy and the entire process was seamless. Marlee was completely dedicated to me the whole time I was there — gentle, kind, professional, and incredibly knowledgeable. She answered all of my questions with care, explained what she was doing and why, and constantly checked in to make sure I was comfortable and happy throughout the appointment.
I can honestly say I recommend her 100%. Marlee is not only a talented professional but also a truly sweet and caring person. I’m already booked for my next visit, and I’m certain she’ll be my go-to hairdresser for life!!!!!!
Thank you, Marlee, for making my experience so pleasant and my hair so beautiful!
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May 2025 by Allen Gillespie
My wife told me about Get Dreamy Cream . Ultra was out of stock. But they were awesome enough to get it ordered for me. And in time for her Birthday. Thank you very much.
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May 2025 by Martha Earnest
Many name brand cosmetics, perfumes, hair care products, and a great variety of hair styling products. Carries high-end products.
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April 2025 by Tiff D
Too much perfume smell
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March 2025 by Jay Sandlin III
Hope was very helpful getting my started with a regimen and informative throughout my entire purchase and sign on process 👍
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March 2025 by Jenny Harville
Good place for makeup and skincare
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February 2025 by A.D. Watkins
I love Ulta but some of the product I have bought from there has not held up. But they have an excellent return policy if things go wrong with anything you've bought. Great brands and prices!
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February 2025 by Matt Lee
Would do ZERO stars if possible. Would not recommend this place to any one. Booked hair appointment WEEKS in advance. Waited weeks (cause there was no one else “available” apparently Ulta cuts every humans hair in the entirety of the United States). Then had to reschedule appointment cause the original stylist apparently has disappeared of the face of the earth. Booked online. Wanted a color and cut. Quoted $180.00. Get to Ulta after waiting weeks for this appointment and now they don’t have time to do the color. Cause the stylist leaves early. So that’s a blow. Then the price changed completely. $65.00/30 min? The stylist can’t give me an idea of a total time cause she “doesn’t know” ? Yet she gets to charge more cause she is elite? That doesn’t make sense. So everything we booked can’t happened. Even though we booked WEEKS in advance. Now the choices are a cut and come back or a cut and to bad? That’s bad business and just unacceptable customer service. When booked no one said she could not do this that and the other. They said she was “the one” . No one said she left whenever she wanted not during the times we booked. We have spent a nice bit of money in Ulta here recently cause they were suppose to be the “best” between the mass amounts of make up and the items they suggested. Very disappointed.
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February 2025 by David Batchelor
Prompt, very knowledgeable, and helpful. Great experience
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January 2025 by Cathy Gilbert
I love the choices of beauty products available at competitive prices. Sales associates are very helpful.
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January 2025 by Talisha Stutts
EXTREMELY BUSY ON SATURDAY!! Staff very helpful and knowledgeable about products. Kind of pricey but to be expected.
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January 2025 by Julie Pitts
Out of stock of item on sale. If you know you are having a sale you get a larger amount.
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November 2024 by Carla Nicholson
I have yet to meet a friendly employee. No one greets you or offers a bag to carry your things. No one offers to help you find what you need. I'm all about not having a pushy sales person but dang. As much as their products cost I would expect a hello, have a good day. If it wasn't somewhere my daughter loves to go I probably would never go back.
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October 2024 by Becky Gant Burns
Beautiful store with bright displays and friendly, helpful staff.
