Price Less IGA is a cost-plus grocery store that offers shoppers a new way to save on groceries. Customers pay the cost of products plus a flat 10% at checkout, resulting in consistently low prices across all departments. The store features fresh meats, hand-cut and ground daily by in-house butchers, along with farm-fresh produce and a wide range of both name brand and private brand grocery items. Many customers appreciate the low prices and friendly staff, noting that meat prices are particularly affordable, even when some items may be slightly higher. Shoppers often find that they save money consistently compared to larger chains like Walmart, making it a popular choice in Fort Payne, Alabama. The store is known for its cleanliness and welcoming atmosphere, and it remains open during holidays, ensuring customers can shop even last minute. Overall, Price Less IGA is highly recommended for its quality products, great customer service, and unbeatable prices.