Piggly Wiggly in Heflin is a nice, clean, and big store, described as a great smalltown country grocery store. It is neat, well-organized, and offers great products, including homie items and things not found at bigger stores. Customers appreciate the friendliness of the cashiers. However, some note that prices are a little steep or high, with limited choices in the area. A few physical issues are mentioned, such as flickering lights. For many locals, it beats traveling to Oxford or Anniston, making it a valued option for groceries, meat, pet goods, and miscellaneous items.