State Beauty Supply North Alabama is a store popular among professional cosmetologists, with knowledgeable staff eager to assist. It offers a good selection of products, though prices can be quite high, similar to retail stores like Ulta, which may be disappointing for licensed professionals seeking wholesale prices. Customers appreciate the friendly staff, who are helpful at checkout, though some feel staff training could be improved to better answer product questions. Overall, it is a helpful store with a welcoming atmosphere for beauty professionals.