Alfa Romeo of Birmingham

Most Recent Comments

• October 2023 by Ge Cochran
  I live in Knoxville, TN and tried to buy my first Alfa Romeo Giulia from my local dealership. An appropriate deal could not be made after much negotiation and their poor choice of inventory. I built my car online and one match came up in the entire country. This was at this dealership. I sent a message that night about the car I wanted, and within 15 minutes of conversation on the phone with Beau Beggs, I had the perfect car of a 2022 Alfa Romeo Giulia Veloce. Since that time, I have purchased two 2023 Alfa Romeo Stelvio SUVs. They were all delivered to my front door from Birmingham, AL. Beau Beggs is the BEST sales person you could ever deal with when it comes to Alfa Romeo. I can not say enough words regarding their level of customer service. They always take care of their customers and Beau Beggs is an enormous part of what customer service is about when it comes to luxury vehicles. I would recommend this dealer to anyone who is interested in purchasing an upscale vehicle. Beau Beggs and Alfa Romeo of Birmingham are the best of the best!
• June 2023 by Terry Szymczyk
  Very friendly staff & got our car fix correctly. Thank you. Have not had as good of experiences at an Alfa dealership near us. Was worth the drive.
• April 2023 by Stephen Pagano
  Bought my 2023 Giulia and every aspect of the process was super easy and would definitely recommend them
• October 2022 by Lisa Wynn
  I spoke with the nicest man in the parts department, Sam and he was very helpful. He was very knowledgeable about the rim and tire that i needed. Alfa-Romero had the rim in stock but not the tire. He suggested a tire place not far from the shop, Mavis. Due to me living out of town, i asked him if he could get the rim over to Mavis so they could go ahead and mount the tire and he was so sweet to say yes! That my friend is GREAT CUSTOMER SERVICE! Thank you Sam, for going above and beyond what is asked of you at your job. May God continue to bless you.
• May 2022 by Lisa McCord
  I spoke with the nicest man in the parts department, Sam and he was very helpful. He was very knowledgeable about the rim and tire that i needed. Alfa-Romero had the rim in stock but not the tire. He suggested a tire place not far from the shop, Mavis. Due to me living out of town, i asked him if he could get the rim over to Mavis so they could go ahead and mount the tire and he was so sweet to say yes! That my friend is GREAT CUSTOMER SERVICE! Thank you Sam, for going above and beyond what is asked of you at your job. May God continue to bless you.
• April 2022 by Aidan Kershaw
  One of the best buying experiences I've had in 30 years of buying cars. James Ozment was professional and transparent and I got exactly what I wanted. 100% recommend this dealer!
• October 2021 by Karmillia Eubanks
  It has taken me a few days to fully process my service experience on 5/7/21. I scheduled a service appt online for my Stelvio. I also checked the box for a loaner vehicle. I was scheduled for 4/27/21 for an oil change. Once I checked in I was told by Tom Williams, Manager, that I was not required to have any major services done on this visit but maybe the next time I would need to have my brake fluid flushed. I let him know that I would need a loaner vehicle. His response was, We don’t have any so Johnathan will take you to work. Once I picked up my truck and I was driving off I immediately noticed a different feel to my truck. I just thought it was different because they had done a tire rotation. A few days later I noticed a noise when I braked. It gradually got worse and louder. I called and spoke with Jonathan. I told him about my concerns. He told me it was probably a rock stuck between my rotors and that if it was the brakes my sensors would have let me know it and its probably just a rock but if I brought my truck first thing in the morning it would be a quick and easy fix. He told me they didn’t have any appts available and that they didn’t have any loaner cars for me to drive while they inspected my truck. When I arrived on 5/7 Jonathan stated you are gonna have to leave the truck with us you need new brakes and rotors. I asked why and he said you are metal to metal. So that’s when I immediately started asking what happened when I brought my truck last week, he apologized said the tech just didn’t catch it. I asked what about my sensors, why didn’t they go off, he stated the sensors are on the inside and this was on the outside pad. None, of this was making sense to me. I asked him for a quote for the service to be completed and of course it was approx $700 with a 10% discount. I’m fuming inside by this time bc not only have you all inconvenienced me when I could have had this service done last week, but I was in danger and you lied on my vehicle’s multi point inspection, or maybe you didn’t even do an inspection at all, but now you’re gonna double charge me for labor. I asked him who is the service manager and he stated Tom was. I explained that every time I have come here you all have told me that you do not have loaner vehicles but the last time I was there(for my oil change) he told a customer on the phone “oh no worries we’ll put you in something when you get here and you’ll be on your way”. Johnathan replied, “Oh that was probably a Maserati owner and he’s gonna put them in a loaner Maserati”. I stated, “so you are telling me that you all hold certain customers to a higher standard because of the type of car they drive”. He stated they don’t have any loaners, and someone could drive me to work. I literally paced the parking lot in disbelief bc of the lower standard of service based on the brand name of the car I drove, the oversight of my right rear brake being completely gone and scrubbing metal to metal, and the fact that over half of the cost for me to have the service done was a charge for labor for some techs that clearly half do their job. People think that it’s a myth that women get mistreated when it comes to their vehicle service but I experienced it first hand. I could have chose to be an irate customer but because I am a black woman I chose to keep my feelings, emotions, and anger inside and take the poor customer service I received. However, I do have a choice in what type of car I drive and what type of customer service I feel I should receive. I was even just considering upgrading my car. I did not feel valued and I don't think they provide the same level of customer service across the board.
• May 2021 by K. E.
  It has taken me a few days to fully process my service experience on 5/7/21. I scheduled a service appt online for my Stelvio. I also checked the box for a loaner vehicle. I was scheduled for 4/27/21 for an oil change. Once I checked in I was told by Tom Williams, Manager, that I was not required to have any major services done on this visit but maybe the next time I would need to have my brake fluid flushed. I let him know that I would need a loaner vehicle. His response was, We don’t have any so Johnathan will take you to work. Once I picked up my truck and I was driving off I immediately noticed a different feel to my truck. I just thought it was different because they had done a tire rotation. A few days later I noticed a noise when I braked. It gradually got worse and louder. I called and spoke with Jonathan. I told him about my concerns. He told me it was probably a rock stuck between my rotors and that if it was the brakes my sensors would have let me know it and its probably just a rock but if I brought my truck first thing in the morning it would be a quick and easy fix. He told me they didn’t have any appts available and that they didn’t have any loaner cars for me to drive while they inspected my truck. When I arrived on 5/7 Jonathan stated you are gonna have to leave the truck with us you need new brakes and rotors. I asked why and he said you are metal to metal. So that’s when I immediately started asking what happened when I brought my truck last week, he apologized said the tech just didn’t catch it. I asked what about my sensors, why didn’t they go off, he stated the sensors are on the inside and this was on the outside pad. None, of this was making sense to me. I asked him for a quote for the service to be completed and of course it was approx $700 with a 10% discount. I’m fuming inside by this time bc not only have you all inconvenienced me when I could have had this service done last week, but I was in danger and you lied on my vehicle’s multi point inspection, or maybe you didn’t even do an inspection at all, but now you’re gonna double charge me for labor. I asked him who is the service manager and he stated Tom was. I explained that every time I have come here you all have told me that you do not have loaner vehicles but the last time I was there(for my oil change) he told a customer on the phone “oh no worries we’ll put you in something when you get here and you’ll be on your way”. Johnathan replied, “Oh that was probably a Maserati owner and he’s gonna put them in a loaner Maserati”. I stated, “so you are telling me that you all hold certain customers to a higher standard because of the type of car they drive”. He stated they don’t have any loaners, and someone could drive me to work. I literally paced the parking lot in disbelief bc of the lower standard of service based on the brand name of the car I drove, the oversight of my right rear brake being completely gone and scrubbing metal to metal, and the fact that over half of the cost for me to have the service done was a charge for labor for some techs that clearly half do their job. People think that it’s a myth that women get mistreated when it comes to their vehicle service but I experienced it first hand. I could have chose to be an irate customer but because I am a black woman I chose to keep my feelings, emotions, and anger inside and take the poor customer service I received. However, I do have a choice in what type of car I drive and what type of customer service I feel I should receive. I was even just considering upgrading my car. I did not feel valued and I don't think they provide the same level of customer service across the board.
• March 2021 by Gary Watkins
  Really nice place and really nice cars and trucks and deals
• March 2021 by Zachary Root
  They have manager special for 8 alfa romeos starting at 28000
• January 2021 by Jacob Busfield
  Daniel should be your go to guy for all your Fiat 500L and 500x needs great guy 100% on his game took care of my mom very much appreciated drove from central Mississippi they are the only fiat dealer close with a selection of cars we were literally in and out in 2 hours future customer for sure
• January 2021 by Michael Kidd
  I don’t often leave reviews, but in this case I definitely have to because it is so well deserved, by several people, at Birmingham Alfa Romeo.I recently traded in my 2017 Alfa Romeo Gilulia for a 2020 Giulia. Definitely the best car buying experience I’ve ever had. I was given a fair price for my trade, and the sales price of my new car was more than fair.My salesman, Beau Beggs, made sure I completely understood every single item during the buying process. He is very well versed in all aspects of the Alfa line, and took the time to ensure I understood the operation of all the new car’s systems. From the time I walked in the door, until the time I drove away I never felt pressured or hurried in any way. For the first time, buying a car was actually enjoyable. Thanks Beau!!Now I get to brag about the service department manager, Tom Williams.About 800 miles later I was driving home from work when my sunroof blew out for no apparent reason. Needless to say, it kind of freaked me out. I called Tom while I was still on the interstate. He didn’t avoid the problem, didn’t ask a bunch of questions, and even though it was late in the day, he didn’t suggest any other avenue to solve the problem other than to bring them the car. Because the glass was still falling from the sunroof Tom sent a tow truck to pick up the car and ensured the driver wrapped the car to prevent any further damage.When I arrived at Birmingham Alfa I found out that all the loaner vehicles were out. That didn’t stop Tom from taking care of the situation. He simply put me into a used car (another Alfa with only 2500 miles) until another Alfa loaner vehicle was available about a week later. In the meantime, Tom communicated the issue with Alfa, and made sure they would take care of the problem, and of course they said they would. I was told parts were on order, and Tom would stay in touch with me as repairs progressed, which Tom did because, well... He’s Tom and he’s the best.When the sunroof blew out the glass hit the trunk and the spoiler, causing several paint chips. I knew they would have to touch up the paint, and that the paintwork would cause the value of the car to depreciate, and talked to Tom about it. I knew he would do whatever he could to remedy to problem.What I DIDN’T expect was what happened next.I received a call from Tom. He had communicated the issue up the food chain, to include Alfa themselves. The Alfa brand very, very rarely has any issues at all, and they were more than a little surprised to hear of this one.... and they definitely wanted to make things right.Birmingham Alfa, due in no small part to Tom Williams’ leadership and superb customer service, replaced my car. My brand new car. With another brand new car. No hassle, no hoops to jump through, no problems at all. In a word: Amazing.So.... I say all that to say this; If you are looking for a new vehicle (or even a used one) I cannot recommend a dealership more highly than Birmingham Alfa Romeo. Go there, find Beau Beggs, buy something. You will not be disappointed. As a matter of fact you will be pleasantly surprised in the experience.Sooner or later you’ll need that vehicle serviced. When you do, take it to no one other than Tom Williams. There is no comparison. I have never been so pleased in the caring customer service he has provided. both on my 2017 Alfa that I traded in, and the new one I am currently enjoying.I don’t know who actually owns Birmingham Alfa, but if you happen to be reading this I want you to know you’re doing something right. Keep up the good work, and keep your good people like Tom and Beau. People like them are what keep your customers coming back. I know I’ll be back, and I’ll keep recommending Birmingham Alfa to others.Thank you Beau Beggs, Tom Williams, and Birmingham Alfa, for being the exception to the rule.
• January 2021 by Joey Chance
  Great service!
• December 2020 by Erin McIntyre
  Great car buying experience.
• September 2020 by Harrison Gunn
  Very helpful staff. Beau and Chris were great at assisting me with my purchase. Especially since i was coming from Atlanta. I highly recommend their services.