J & M Tackle is a family owned and operated tackle shop in Orange Beach, AL, serving the Gulf Shores, Orange Beach, and Pensacola area since 1988. It has grown from a small business to a large warehouse with an ample and wide range of items. Their large showroom displays various fishing-related apparel and an extensive inventory of fishing supplies, including rods, reels, lures, terminal tackle, and live bait. They feature a cold storage facility to keep frozen bait fresh and are known for having the best live bait, with shrimp kept very stable. They also sell huge ice blocks that last longer than cubed ice. The staff is consistently described as the best, with great people providing great, helpful, and informative service. They are known to stop what they are doing and go out of their way to help. The shop offers very good value, with crazy sale prices on nice reel and rod combos, and they provide services like putting line on a new purchase or replacing a rod tip quickly and affordably. It is considered the best tackle shop in the area and a must-visit for all fishing needs, creating good memories for its customers.
Brent really bent over backwards to help us get our tackle situated. 10/10
January 2026
My husband loves to shop here whenever we visit the beach. Great selection of clothing for men and women. Friendly cashiers, helpful service on the sales floor.
November 2025
The staff is always friendly, helpful and knowledgeable.
