J & M Tackle is a family owned and operated tackle shop in Orange Beach, AL, serving the Gulf Shores, Orange Beach, and Pensacola area since 1988. It has grown from a small business to a large warehouse with an ample and wide range of items. Their large showroom displays various fishing-related apparel and an extensive inventory of fishing supplies, including rods, reels, lures, terminal tackle, and live bait. They feature a cold storage facility to keep frozen bait fresh and are known for having the best live bait, with shrimp kept very stable. They also sell huge ice blocks that last longer than cubed ice.
The staff is consistently described as the best, with great people providing great, helpful, and informative service. They are known to stop what they are doing and go out of their way to help. The shop offers very good value, with crazy sale prices on nice reel and rod combos, and they provide services like putting line on a new purchase or replacing a rod tip quickly and affordably. It is considered the best tackle shop in the area and a must-visit for all fishing needs, creating good memories for its customers.
Helpful getting a new combo built, didn’t get made to feel dumb for asking a million questions either lol
September 2026
Finally got my J&M t-shirt! Lots of inventory to choose from. Good prices. Clean store. Well organized. Get you fishing apparel and gear all in one stop.
September 2026
Really great shop. Super helpful and friendly staff for someone not familiar with saltwater fishing.
