JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. The store also offers a new beauty concept, JCPenney Beauty, featuring skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. Customers have generally positive experiences at JCPenney, with helpful and pleasant sales staff. The store offers a wide range of national brands, such as Adidas and Levi's, as well as their own private brands like Liz Claiborne, Worthington, and Arizona Jeans. However, some customers have noted limited selections of certain items and issues with the store's layout, such as misleading signage for the restrooms. Overall, JCPenney provides a good shopping experience, with a focus on offering customers a variety of quality products at competitive prices, along with friendly and attentive customer service.