Ulta Beauty is recognized as the largest beauty retailer in the US, offering a wide range of products including cosmetics, fragrances, and hair care items from over 500 brands. Customers appreciate the selection of more than 25,000 products. The store is always clean, well-organized, and stocked with an amazing selection. The staff is friendly, knowledgeable, and eager to help without being pushy, taking the time to recommend products that perfectly match customer needs. Ulta Beauty provides salon services for hair, skin, and makeup. Overall, Ulta Beauty aims to provide a positive shopping experience, with a focus on customer service and a diverse selection of beauty products.