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December 2023 by K Cuomo
Outstanding customer service! Went to look for an outfit for my elderly mom for a wedding and Sydney was so kind and helpful! Quality/stylish clothing! Thanks Effies!
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July 2023 by Jon R.
Caveat emptor! If you shop here and need to bring something back, you will only get store credit. What is this? Kmart? My daughter is getting married in the D.R. She came back from Atlanta to shop for a wedding gown, a reception dress, and for a dress for my wife. Gown? Check. Reception dress? Check. Kudos to Bella's & The Clothes Tree for those purchases. Great experiences. For her mom, she convinced us to go to Effie's in Homewood. My wife found something she liked, but it was in the wrong color & the color was ordered. After it came in, the item was the right color but not made the same way as the one she had tried on. Nonetheless, she was convinced to go ahead and get it. 10 days later, she changed her mind and took it back. It was only then that she was informed that the return was store credit only. At no time during the hour or so spent in the store were we told of this policy, nor did she see it posted anywhere - dressing room, checkout, anywhere. It is not on their website. It is not on their Instagram site. Here's the kicker. When she returned it, she was told that the reason for "the policy" is, "young girls buy something, wear it to an event, then bring it back". They told this to a 65 year old woman. Not only is this insulting to her, it should be insulting to all young people who would never do something like that. Okay. Your ballpark, your ground rules. You have $500 of our money that can only be recouped through other purchases. Maybe that will happen - maybe it won't. But will dime one beyond that ever be spent there again? Nope. As long as you know before you go, knock yourself out. Not us. Not again.
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April 2022 by Bhavana Ravala
Lovely store + staff. I went around to 4 other places looking for a special occasion dress before finally giving Effie's a try - they had a wide-ranging selection at good prices compared to a lot of other overpriced "formal wear" stores. The staff was very helpful in finding a dress I liked. I'll definitely be back if I need a dress again.
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January 2022 by Tammy Driver
Wonderful Experience! The workers were very helpful and friendly. They had an arrangement of clothing and it all was top of the line.
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December 2021 by Morgan Whicker
Disappointed in this staff. Went in to grab some Christmas items for my mother and immediately was looked up and down and was not offered any help when needing to try on. I had a couple items in my hand but could not bring myself to spend that amount of money when I do not feel noticed or appreciated as a customer. Big mistake because I was ready to spend a gracious amount but felt no regret as I put them down and simply walked out. And not to mention, not a single word saying have a great day or anything but yet other customers received a greeting when entering/exiting, I just received a snotty glare. Take your money somewhere else because you can be kind and dress well at the same time!
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June 2021 by Denise Stuart
Best dress shop around!!! Love the Effie’s staff!!!
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April 2021 by Kristin Perry
Rude and disrespectful. Also don’t bother going if you’re above a size 8.
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November 2020 by Brooke Barton
Effie's Inc is such a fun, beautiful place to shop. Terry has clothing, shoes, and gifts for every occasion!
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September 2020 by Emily P.
Effie's is the most fabulous ladies boutique in Tuscaloosa. Their selection is awesome - caters not just to the University of Alabama students but also their Moms. Great Mother of the Bride/Groom selection, Mardi Gras Ball dresses, Prom and every occasion you may need the special outfit for. They also have a large selection of accessories and shoes too!!! Their staff is exceptional and owner, Terry Davis, is the best. Don't come to Tuscaloosa without stopping by Effie's in the Downtown Plaza! - You won't regret it!
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October 2019 by Alex Jackson
The staff here is so friendly and helpful! They always help me to look and feel my best no matter the event!
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October 2019 by Victoria Compton
I love shopping in this store! They have the best selection of clothing from game day to formal wear! As well as great gifts for all your birthday or Christmas needs! The girls are always very helpful!
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October 2019 by Kendall Wybenga
They are always the sweetest, most helpful, and kind! They have the cutest clothes and the best selection for all occasions! Mrs. Terry and her workers are always so nice and always make you feel welcomed when coming in!
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October 2019 by Caitlyn Woods
I absolutely hate shopping but the girls at Effie’s are always so sweet and helpful! One of my favorite stores in town! Doesn’t hurt that they have a great sale room!
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October 2019 by Anna Martin
Way over priced for the quality, a blouse will be $250 when it should really be $70. The women in there are really arrogant and standoffish and suggest you go straight to the Sale section if you don’t look rich when you walk in. Customers would be better off taking their money somewhere that actually deserves it
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September 2019 by Jacquetta N Jason Mccown
Staff acts very arrogant and in a manner that they don't want anyone to touch anything. Made me and my daughter feel very uncomfortable when shopping for a homecoming dress.
