Novelle Bridal Shop is an appointment-only boutique located in Edmonton, Alberta, dedicated to providing a personal, memorable, and enjoyable experience for brides. The staff are friendly, professional, and passionate about helping each bride find her perfect wedding dress. They believe every bride should be the center of attention, with all spotlights on her, and aim to support and make her feel special throughout the process. Many reviews highlight the welcoming and supportive environment created by the team, with stylists like Emily, Jessica, Kyla, Julia, and Katherine praised for their patience, helpfulness, and ability to make each bride feel comfortable and confident. The boutique offers a wide variety of beautiful gowns at different price points, with many customers appreciating the online dress selection and the seamless communication from staff. The team is known for their flexibility, often accommodating last-minute appointments and going above and beyond to meet individual needs. Stylists are attentive to feedback, patient with indecisiveness, and skilled at helping brides try on multiple dresses to ensure they choose the right one. The location itself is stunning, with natural light and a relaxed atmosphere that allows families and brides to enjoy the moment. From initial dress selection to fittings and accessories, Novelle Bridal Shop strives to create a supportive, private, and joyful experience, making each bride feel confident, beautiful, and ready to celebrate her special day.
The dresses in the shop are stunning and a very reasonable price. Katherine was absolutely amazing! She was so kind, patient and helpful. I would recommend this place to everyone!
May 2024
Emily is amazing. She had a variety of dresses picked immediately after a brief conversation with the bride to be. She met us on a Sunday for pick up!
May 2024
An amazing experience from beginning to end! Being able to see what dresses they have online was incredibly helpful. The staff were communicative, friendly, professional, and offered excellent advice, making the entire process seamless and enjoyable. Thank you Jessica and Novelle for helping me find my dream dress!
