Indigo is a very organized and clean store, described as immaculate and gorgeous in its layout and displays. It feels larger than many remember, with a huge selection featuring many sections, new releases, and classic books everywhere. Customers report being pleasantly surprised by the variety, including learning about new books like prequels to popular series. The staff are consistently noted as friendly, helpful, kind, and polite. They provide personable customer service, whether answering questions about books, helping to find items, or dealing with concerns. Employees are willing to check stock, put items on hold, and order products in if they are not available. The store also offers an amazing deal on occasion. A key feature is the availability of lots of seating for reviewing books, which is appreciated and not always found elsewhere. This combination makes it a favorite bookstore for many, leading to highly recommended repeat visits.