Bowlin's Picacho Plaza is a handsomely designed and modern travel center located directly across from its sister location on Interstate 10. This new and improved store is beautiful, well-maintained, and stocked full of favorite Bowlin merchandise, Native American handcrafted jewelry, Mexican imports, trinkets, souvenirs, and a few new surprises. It serves Shell gasoline at its 24/7 super-pumper facilities. The staff is consistently noted as what makes this place shine, described as friendly, helpful, highly personable, and sincerely friendly. Customers report warm welcomes, excellent service, and heartfelt thanks. The establishment is very clean and organized, with clean, modern, well-stocked, and fully operational restrooms. It offers ample parking and amenity-free overnight parking on a nearby large pad. Overall, it is a pleasant and wonderful destination with great prices for services just off the highway.