Opening in 1972, here in the heart of Show Low, it's been our mission from the beginning to offer the newest in Jewelry designs and designers. Offering in house custom jewelry as well, crafted from our own gold and platinum smiths, and repairing all types of jewelry correctly the first time, cutting no corners! We pride ourselves on having the most advanced equipment in the state along with employing graduated gemologist, appraisers and master bench technicians, both of jewelry and watch making! Having a staff that is trained, educated and competent to be able to address any and all scenarios that you may bring us, right here in small town USA! Let us be your jewelry store of choice, not just with expertise, but home town service.