Soma is a popular store known for its comfortable and high-quality lingerie, sleepwear, clothes, and underwear. Customers appreciate their wide selection of products and often find the staff friendly and helpful. Many reviews highlight excellent customer service, with staff members like Roberta and Dawn providing personalized assistance, fitting, and helpful suggestions. Although some customers miss in-store dresses, they enjoy trying on bras and underwear in person, especially during sales or special promotions. Soma also embraces modern technology, offering innovative wireless bras and other fashionable items. The store is welcoming, with a pleasant greeting for shoppers. Customers value the quality and variety of light, travel-friendly underwear and appreciate the ease of exchanges and finding good alternatives if a desired style isn’t available. Overall, Soma is regarded as a reliable, friendly store with high-quality products perfect for everyday wear and travel needs.