Ulta Beauty is the US' largest beauty retailer, offering over 25,000 products from 500 brands. The store features Conscious Beauty products with vegan, clean ingredient, and cruelty-free options, as well as sustainable packaging and community impact. The Salon at Ulta Beauty provides hair, skin, makeup, and brow services, with online booking available. Some customers have reported empty shelves and higher prices than elsewhere, but many have praised the knowledgeable and friendly staff, who offer personalized product recommendations and shade matching. Overall, Ulta Beauty is a one-stop-shop for beauty needs, with a focus on customer service and satisfaction.
