Underwoods Fine Jewelers has been in Fayetteville, AR since 1957, creating beautiful, custom jewelry. Each piece is locally crafted and each diamond or gemstone is carefully chosen for ultimate sparkle that will last a lifetime. The shop offers diamond engagement rings, Arkansas Razorback jewelry, wedding bands, gemstone jewelry, gold jewelry, color stones, pearls and custom jewelry orders. Staff are described as kind, helpful, gracious, knowledgeable, professional, courteous, patient and very knowledgeable. Customers praise the beautiful selection at all price points and top notch customer service. The in house team of designers and fabricators creates custom engagement rings and diamond platinum bands that become heirlooms. The shop is recognized by the Gemological Institute Of America and has a 60+ year record. In addition, jewelry repair, appraisal services and in house financing are available to make the buying experience more affordable. Underwoods is a trusted local jeweler that offers quality, expertise and a personal touch.
From the moment we walked through the door, Troy and other staff were wonderful! We had such a positive experience buying our bridal ring set here and would highly recommend Underwood! Exceptional customer service and beautiful, quality jewelry.
April 2026
Such a lovely Jewelry Shop, great customer service, awesome repair on chain necklace!
April 2026
Underwoods takes care of me every time. I love their white-glove, traditional service. I am relaxed by the welcoming interiors and am enjoying building a relationship with the knowledgeable staff. I would never go to any other jeweler, they have a client for life in me!
