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January 2024 by JB
Absolutely great experience to shop here. Very helpful staff and pay attention to what the customer wants, not just looking to take your money. Bought a promise ring for my girlfriend. She was ecstatic!
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January 2024 by Jonathan Reddout
Staff is very friendly and helpful. A family run business. Very clean! I would recommend any to purchase your next fine jewelry from The Diamond Center.
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December 2023 by Diane Burris
Love love love the Diamond Center! Sales staff is excellent - they are always helpful and very willing to help us choose the perfect piece of jewelry! They have helped my husband to pick out the most amazing gifts for me!
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December 2023 by Brittany Kalan Frantzen
Immediately felt judged and looked over when entering the building. The employee seemed hesitant to even acknowledge my existence. I came to visit from a recommendation to this establishment. I also had visited the website to ensure that they buy gold and diamond items.And under "services" it does indeed say "gold and diamond buying" and I quote"We will buy your old gold, silver and platinum jewelry, as well as gold and silver coins, flatware and tea sets.We will evaluate your jewelry while you watch and tell you the value of what you have. If you decide to sell, we will write you a check on the spot.We pay the absolute highest prices and have an unmatched reputation for honesty and integrity."However, the employee seemed annoyed that I even asked if they would look at a vintage wedding ring set that I got appraised and wanted to sell. And he told me that they do not buy anything at all. And that he would have to talk to his boss about why the website claimed they did.So, I said thank you and left.Needless to say, I won't be returning for any other services despite the recommendation from friends. Sorry if my tattoos and bright hair offended the atmosphere of such a fine establishment. Maybe fix your website as it is false advertising to the general public who isn't rich enough to enter your building.
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December 2023 by Jeannette Stogner
I lost my 3-piece wedding rings set. I brought a picture of it to the Diamond Center in Fort Smith. Summer lost no time in starting the process of having my rings recreated. She was so thorough and helpful! She was almost as invested as I was in getting this project done! I have my new ones now, and they're absolutely gorgeous! Summer, I can't thank you enough - you're my hero! ?
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December 2023 by Anthony Lee
Gabriela was a totql professional. Helped me find a matching necklace for some earrings I had bought a little while back. She not only wrapped it but shipped it and followed up with the Tracking number! I will definitively be back Valentines Day! Already recommended to my friends! Thanks!
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November 2023 by Robyn Shotzman
I had an excellent experience with everything from having some jewelry cleaned to purchasing new jewelry. The customer service was incredible and the jewelry was reasonably priced and beautiful. I will definitely be a return customer.
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October 2023 by Casey Ellis
This is the place to be for any jewelry repair, cleaning, or purchase! I brought my wife's wedding ring in, and they repaired it in no time. I also loved that they had an on-sight jeweler to repair the ring! Everyone that was in there was friendly, curious, and super helpful! I'm definitely going back for any future needs. Thanks for bringing it back to life!
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October 2023 by Sean Burger
Always a great place to get all of your jewelry needs. I left being a long time Zales customer and came over to the Diamond Center. Customer service is unmatched.
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September 2023 by Melissa Freeman
Don't take your ring here for sizing, they claim to guarantee their work in the pricing, however they don't!! They ruined my wedding ring!! The ring was supposed to be done in days took 3 months! They kept trying to cover up the fact that they destroyed my center stone in my ring from day one. They really should have been honest and had integrity and made it right instead of giving me the run around for over 3 months. Instead I was told I needed to buy a new setting for $1500 - $2000. We started at about $100 sizing my Ring down from and 8 1/2 to 5 1/2 with guaranteed work to now $1500-2000 from me? How does that work? The stone was loose and rattled around in the setting after they touched it! I was NEVER able to wear the ring! Once I received the ring from the store after 3 months of multiple trips to the store so much patience and understanding they continually lied to my face and then ignored my calls once I left the store after waiting 3 months so patiently for them to fix my ring. My heart was broken I was in tears I ended up having to buy a new wedding ring at Kay Jewelers No wonder they're #1 in the nation they treat they customer's much better ?
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September 2023 by Nate Ward
Gabby helped me make one of the most impressive decisions, finding a great diamond and making an engagement ring that is very non traditional but yet unique. Jessie was a rockstar as well in helping me during this process. Thanks to all the Fr. Smith store for helping make a dream a reality.
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August 2023 by Danielle Rogers
My purchase was exactly what I was looking for. The staff was very friendly and helpful. Great experience.
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July 2023 by Eric Lea
Beautiful showroom complete with bar. Walked in and was immediately greeted by friendly and knowledgeable associates. Haley fixed my watch in less than 10 minutes. Will definitely be back for any jewelry repair or reasonably priced diamonds. Thank you Haley!!
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July 2023 by Barnnie Albertson
A wonderful place to shop for any of your jewelry needs. The staff were so accommodating and friendly. An overall great experience.
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June 2023 by Jimmy Duncan
Great work on sizing my new wedding band! Staff was very personable and store was very inviting.