Wayfair Testing ‘Efficiency’ With Smaller Store Model
Wayfair is testing a new, smaller store design. The online home furnishings giant, famous for its endless digital catalog, is trying a different strategy for its physical locations. The company announced plans to open a smaller prototype store in Columbus, Ohio, scheduled for late 2026. Located next to the Polaris Fashion Mall, the new space will span approximately 70,000 square feet.