Barons Market Alpine is a clean, neatly stocked, and aesthetically appealing higher-end grocery store. It is described as a happy place for organic, healthy food with a great selection of organic produce, gluten-free products, and fresh fruits and vegetables. Customers praise the amazing food at reasonable prices, including fresh-made soup and salad bar options. The store offers fresh cut meats and a larger selection of middle eastern ingredients than some competitors. Notable features include organic dairy in glass containers and a self-service fresh orange juice machine. The staff receives outstanding praise for being knowledgeable, very friendly, smiling, and helpful, making shopping a pleasure.