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October 2023 by Michelle Z.
I was really skeptical of coming here because of bad reviews but honestly I'm glad I did. Toto was the nicest and extremely helpful. She was really sweet and her store was stocked with a lot of supplies and hair. I'll definitely be back
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June 2023 by Claudette M.
I was in the middle of getting my hair done when discovered that the job could not be completed because I had the wrong product. Luckily Toto's was just a mile up the road and had exactly what I needed. Both Jenny and her mom, "Toto" were very kind and patient and in no time at all, I had what I needed and for a reasonable price! This business is fairly new in Pasadena but they have a very nice inventory. Glad to have them.
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April 2023 by Torri A.
Traveling to cali in the alhambra area and needed hair store for black women. If you need grease , comb , hair that type stuff even face that's a good store. Even gave Good free samples.
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April 2023 by Robin Dionne
They have moved. They had what I needed and was helpful.
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March 2023 by Lydia Amoa-Owusu
They carry pretty good stuff! Was able to find everything I needed here when I couldn’t find it at Pasadena Beauty Supply down the street.
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March 2023 by Rena H.
My favorite place to get hair! not only is the selection bountiful, but the staff is warm and friendly every time i go. they give goodies away with all my purchases, and i always have great conversations with them. all the bad reviews really break my heart. i hope they will get more visitors in their new location on Lake. I'll recommend them to anyone i know
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February 2023 by Gina King
Unfortunately, Toto’s is not a place I would patronize. She is not friendly nor helpful, and always watching you as if you want to steal something. I prefer Pasadena Beauty Supply, or driving to Los Angeles for service.
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January 2023 by Krystal E.
I have purchased several hair products and hair from this beauty supply store over the years and have never had any issues. As long as this place is open, they will be getting business from me.
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June 2022 by S B
Toto is nice! Yes it is Korean owned but, she does not follow you while you are in the store like other Stores! She has high respect for Blck & Latino culture
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August 2021 by Debra Mahoney
Love the hair in there
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July 2021 by Rand VANCE
This is a great place and always has what you need
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May 2021 by private anonymous
Ridicules women wants you to buy products without examining them 1st. She knows nothing about the product, can't tell you how many items are in a package or anything about the product itself. Doesn't take returns but doesn't Want you to verify that you're getting what you want. I would suggest people Avoid this Business and shop the other beauty supplies in the area, better prices and customer service. There is also a black beauty supply On Colorado. Evette's beauty supply.
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May 2021 by Rachel H.
large big selection but weird energy from stafff. i end up not buying bc theres so many more beauty supply stores id rather support (owner and worker wise)
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January 2021 by Leslie W.
I shopped here once again even though I knew I should not. The owner is rude, inconsiderate and think that is the only place this community can get hair. Well, I would like to let her know we can now order hair on Amazon and have it delivered to our front door! She got angry with me because I used a hands free device to put in my PIN number. I used it because this is what I noticed of her sanitary practices. She wears the same pair of gloves that are dirty. She touches everything. Money, cards, products. She moved the hand sanitizer so I could not use it. She does not clean the card machine after every customer touches it. She NEVER sanitizes the door handle after HOW many people come thru her door? My last visit there she harassed me regarding my mask. As I went to call her out due to her unsanitary habits she conceded and brushed me off. You cannot take pictures of the hair, she offers zero help whatsoever. In these times I have learned. You will NOT get my money when I can spend it elsewhere. Just because you think you have a monopoly on hair doesn't mean you can act however you please. Your business NEEDS consumers. Times are changing and I suggest you do too Toto owner!!!
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August 2020 by Rachelle L.
I agree with everyone. The owner of this store is a little intense, first time I went there as an experiment I was super on my guard being nice and doing everything by the book, she called me out for touching the packages too much. But I felt compassion for her. She probably has some sort of OCD and it's beyond her control or is becoming a senior. I think she enjoys being God and Queen of her realm. To the owner, if you are reading this ... just breathe and try to be nicer and more patient with people. The selection was solid. The young attendant was nice, and helpful and I think she knows her boss is not normal. Keep doing your best.