Ulta Beauty is a renowned beauty retailer in the U.S., offering an extensive selection of over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and Chanel. The store is praised for its varied, organized, and clean layout, with dedicated aisles for each brand and a high-end perfume section. Customers appreciate the helpful and fast bilingual service, making it easy to find specific products that may be difficult to locate elsewhere. The shopping experience at Ulta Beauty is often described as akin to an art store, thanks to its vibrant and visually appealing layout. In addition to the diverse product offerings, the store also provides salon services, including hair, skin, and makeup applications, which can be booked online or through walk-ins. Employees are recognized for their helpfulness and patience, ensuring customers find the right products, such as concealers for those who prefer light makeup. Ulta Beauty stands out for its commitment to conscious beauty choices, offering vegan, cruelty-free, and sustainable options. Customers have praised the excellent service, with one reviewer highlighting the exceptional experience with a hair stylist named Ruben, who listened to the customer's preferences and delivered a stunning new hairstyle. Another reviewer commended the skilled work of Araceli, a hair stylist who expertly blended and trimmed the customer's bangs, leaving their hair feeling healthy and rejuvenated. Additionally, a customer praised the exceptional assistance provided by an employee, who took the time to help them find the perfect foundation shade and application technique, despite the customer not feeling well.
