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June 2023 by Karen Westover B.
Always a pleasure to stroll 4th street with a bff and visit one of the most beautiful stores, Erica Tanov. The sales people are kind and gracious and yesterday was a pleasure to purchase 2 treasures that are functional, beautifully crafted and fun! Signed up for emails and received 15% off my purchase which made my day!
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June 2023 by Laura Burpee Austin
An amazing collection of hip, high end clothes and footwear. ..and the most lovely staff.
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December 2022 by M C.
Wow...Husband bought me a $450 sweater from this place for Christmas. He encouraged me to exchange it for another style so I went in there this afternoon. Talk about snobby! The 2 young girls looked at me like I had no business to be in the store. They did the bare minimum to help and spent the rest of the time staring at their phones...I was the only person there.Someone should remind the girls they are sales people. So little inventory at this place it was boring and overpriced. Stay away!
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September 2022 by Takara
Great selection of French clothes. Makes me sad to leave Berkeley
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August 2022 by Spock K.
Beautiful clothes, excellent service. I can't afford to shop here on a regular basis but when I do, I am confident that I am getting what I pay for--high quality clothing and a unique, yet sophisticated, professional look.
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July 2022 by S K.
Wow - I have to review given the reviews I see below. These reviews are brutal. What is the world coming to when you give a place a bad review when the store clerk doesn't say hi to you. Who cares - the clothes are great. I love this store and the clothes. The designer is local and clothes are well made and beautiful. The clothes range in sizes for a high end designer. I am a full figured woman and have a few of her dresses. I have never had a bad experience with staff at all! Every piece of clothing I have bought I love and always receive compliments on them. The 2.5 stars review is in no way fair and in no way reflects the business. This is a high end boutique and yeah people are quiet as they are most likely given people space to shop. If it is an issue, maybe but just try saying hello. The staff has always been friendly to me. I feel these reviews reflect the reviewers more than the store. It is absolutely worth going to! Check it out
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October 2021 by Takara Satone
Great selection of French clothes. Makes me sad to leave Berkeley
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September 2021 by Sara R.
I learned about this designer because I have a friend who works for her (not at the store) and I like to support local designers. Store associate was so snobby. Didn't speak to me at all, even when we practically bumped into each other. I was the only person in the store and spent several minutes in there but the air was so thick it felt like hours. Wish I had read these reviews before and I would have skipped the trip all together. RUTI next door has more personable associates and won my hard earned money instead.
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September 2021 by O. Chen
Love the staff...they are authentic and friendly. Elina is wonderful.Come here for a thoughtfully edited collection with a very clear artistic viewpoint and attention to detail and quality. Small local businesses deserve support more than ever!
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June 2021 by Odessa Chen
Love the staff...they are authentic and friendly. Elina is wonderful.Come here for a thoughtfully edited collection with a very clear artistic viewpoint and attention to detail and quality. Small local businesses deserve support more than ever!
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November 2020 by Sandra Lind
I really love the selection of clothes and accessories in this store, but I find myself leaving with a bittersweet feeling almost every time I go in. As the only (in my opinion) upscale fashion store in Berkeley, it’s my go to place for inspiration and good quality. But sadly I rarely buy anything, because the lack of service and unwarm environment has me feeling reluctant to pay the high prices. I want to spend some time finding the perfect fit, but it’s just not very welcoming.
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September 2020 by Laura K.
I have to echo the grievance other customers have expressed in regards to the stuffy, unfriendly, and downright rude atmosphere of this store. I reserved a time slot online for the big Labor Day weekend sale for 5:30pm. I was not greeted, but had this been the only offense, I would have been perfectly fine. It was 5:53pm when, carrying several items of clothing to try on, I was approached by a sales associate and told that the store would be closing in 7 minutes. (Could have given me a heads up a little bit sooner, no?) I hurried to the dressing room to try on the items I selected. Five minutes into trying t them on, I get a seemingly annoyed inquiry from the same sales associate as to whether or not I was almost finished. (?!.) When I bring a couple of items to the counter to purchase, I ask the sales associate about a piece of jewelry in the case - was it vintage or by an independent designer? First, she tells me the jewelry items are not included as part of the sale (not my question.) Then she hurriedly rings me up all the while being dismissive, indifferent, and frankly unprofessional. I head towards the exit, and while there had been several sales associates on the floor and one even closest to the door, not a single employee thanked me for coming or for my purchase. I love Erica Tanov's taste. I even own her book Design By Nature. But it was truly shocking to experience first hand how unaccommodating and unwelcoming the sales associates of this luxury boutique were.
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May 2019 by Nishan C.
This store has some of the most beautiful clothing, however the staff is so unfriendly. I love how they glare at you. That's the most awesome feeling. I've actually bought a few investment pieces from them, but I will no longer shop there. The staff is just too unfriendly. All you have to do is say hello. Seriously. I grabbed a coat to try on and the sales women shouted, "do you have the right size?" I am not sure what that was about. I know how to read a label and I know what fits me. And it did, fit. Ugh
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May 2019 by lisa handley
lovely clothes
