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February 2024 by Jen Y.
The owner Devon is the best ! He is always friendly and knowledgeable. I love the artwork on his sweatshirts and his wife is the very talented artist who created the gorgeous capitola heart wave
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November 2023 by J Turner
Owner was friendly and courteous. Clean store with lots of clothing options.
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April 2022 by Francis A.
Love my custom fit toe ring! I was so excited to come get another one! I had one 6 years ago, lost weight and I lost it. But these are legit!
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April 2022 by Richard T.
What a great shop. Friendly shop owner. Great prices and a lot of choices. I'd recommend this shop when you're in the area.
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January 2022 by Linda B.
I visited Capitola, a quaint town by the sea and Capitola Reef is one of the shops we went in. My friends and I all found items to purchase. I purchased the beautiful Surf Pendant: Heart & Wave, for myself but I gave it to a friend as a gift and she fell in love with it. I then ordered another one for myself, this time online. I ordered it on November 30th and it was charged to my credit card on December 1st. I reached out on December 15th to Capitola Reef saying that the only email I received was "Thank you for your purchase!" Devon responded right away and said a friend makes them in Southern California and that it should be received by them on Monday (December 20th) and "will ship to you immediately". I mentioned that I live in Southern California so maybe the friend could mail it directly to me. Six days later, December 21st, I emailed Devon again, since I never received a response from Devon about her friend mailing it to me. Another six days later, on December 27th (and I still haven't heard from Devon) I emailed again! I stated that I haven't received my necklace, asking if I would be able to get a refund. At this point I was pretty frustrated that it's taken so long. I ACTUALLY HEAR BACK from Devon on December 27th. Again, Devon apologizes that everything is taking longer to get and asks me what I want to do. Really wanted the necklace, so I reply, " mail it" I also say, "shouldn't take more that a few days, correct?" Devon responds on December 27th mailed it this morning should be there by Friday. January 1st decided to email not thinking I would get a response. I mentioned that I still hadn't received it. Devon mailed it on Tuesday December 28th, and mentioned how the mail leaves Capitola then goes to San Jose, etc. Devon thought it would get to me by December 31st, and said "I have no control over the mail and as I stated before I think we are all experiencing longer than normal shipping times for products that we use to make things." I do understand that , but really we're in the same state. You could have maybe actually sent me one from your store. I got the necklace not in time to wear on my vacation. Lack of communication is why the low star rating. I'm not sure how well made the necklace is, I've only worn it once, so can't comment on that, it has bad vibes. The pictures show how it arrived. Devon must have just shoved it the envelope, sheesh.
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December 2021 by Peggy H.
Brother and I were in there this weekend and it was really nice the guy was really friendly and helped us out. I'll be back in that store soon
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August 2021 by Karysa D.
I literally love this place. Everyone who works here is always so so nice. I got my first fitted toe ring back in 2016, and it finally started breaking off this year (5 years later)! I of course went to get a new one this year and am super happy with the one I got. They are super affordable and they will last you through anything!! I think the one I got was $43, it's definitely worth it! Go get a toe ring there and they also have super cute beach towels and puravida items there too:)
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August 2021 by Lynne Tompkins
Excellent shopping experience, quality clothes, excellent customer service, knowledge of his products, the best experience I have ever had in a small store anywhere. Even recommended a wonderful restaurant for our lunch. Please go in an see him for the ultimate experience. He is the best example of an owner operator to shop local !!!
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July 2021 by Taylor F.
I visited this store 5 years ago and bought a custom fit toe ring. In those 5 years I never took it off once, it just broke yesterday. That attests to the quality and durability of the ring. I will be back for another next time that i'm in the area!
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October 2020 by Sean McEachin
Most ppl wore masks. Weather was great and the shops are cool, also not too pricey considering.
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September 2020 by Rafael T.
The guy overcharged me for some sunscreen! Be wary of using card because this guy will definitely overcharge. Super rude do not recommend. $19 for some sunscreen? Unheard of of.
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January 2020 by Dustin Hoekstra
Bought a sweatshirt for my wife here. The owners were super-nice and she loves the sweatshirt.
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July 2019 by Michael A.
I popped into several stores looking for a decent CAPITOLA t-shirt to take home to Los Angeles. It wasn't until I walked in here that I found proper beach colors and quality. Nice choices and very GOOD VIBES! It's the ideal shop.
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May 2019 by Debi L.
I was window shopping when I stopped dead in my tracks at the sight of an amazing sweatshirt in the window. Had to go in and check things out. It's a wonderful store with something for everyone. I ended up buying a print of the design on the sweatshirt. Turns out, it was painted by the owner's wife!!!
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October 2018 by Emily Brown
Bought a toe ring here for 40 dollars, that was promised to be sterling silver. I bought it at around 5pm and before 10pm that night my toe was bright green from the band. I have never had this issue from any jewelry piece that is sterling silver. Very disappointed. Nice owner, sad his products is not good quality at all. Very pricey for a product that didn't even last the night!
