The Daisy Store - Upscale Resale is the best high end second hand clothing store in the Capitola area. It offers designer clothes at a super discounted price, with a wonderful selection of unique items all in excellent condition. The store is clean and well organized. Prices are not super cheap but are not too crazy expensive either. The super friendly staff whole heartily welcomes everyone. The store is a gem because all proceeds go to the local community, specifically helping women in need and women fleeing domestic violence situations, a cause that warms the heart. It is a favorite place to buy new-to-me clothes and is definitely worth supporting.
I love this store. I've donated and bought clothes there often. I think the reviewer that gave such a negative review is referring to an online store called The Daisy Store? Their review doesn't make any sense for this sweet store in Capitola.
February 2026
Cute boutique experience, affordable, quality second hand clothing.
September 2025
Very friendly staff and more than reasonable prices! I found some really cool stuff here I would definitely recommend!
