Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store caters to a wide range of customer needs, with Conscious Beauty options for vegan, clean, cruelty-free, and sustainable products. The Salon at Ulta Beauty provides a variety of hair, skin, makeup, and brow services, as well as ear piercing, with the option to book appointments online or walk-in. Customers appreciate the amazing selection and great value, making it a pleasant place to shop for beauty and cosmetic supplies. However, some experiences have highlighted the need for balance in customer service. While many staff members are helpful, one customer felt overly monitored during a visit and expressed discomfort due to the excessive attention from staff. In contrast, another customer praised a staff member named Janet, who offered kind and effective assistance in finding products for dry skin, helping the customer feel much better. Overall, Ulta Beauty provides a wide selection, excellent service, and a generally positive shopping experience, although some customers have had mixed feelings about their interactions with staff.
I walked into ulta without any real idea on what I needed for myself but thanks to Maria she was able to help me find the foundations and items I needed Thank you for making my shopping experience easier Maria.
March 2026
Went in for tinsel hair without an appointment and they were able to fit us in. They did a wonderful job!
February 2026
Tyre was amazing! When you walk into a store, usually you get a hello but that’s it. Tyre went out of her way to find what we needed and was so sweet. This is what will make me keep coming back especially to this store! Ty ♥️
