The River Store is a renowned kayaking and rafting shop in California, celebrating its 40th year in business in 2024. Specializing in whitewater gear, the store also caters to touring paddlers, SUP enthusiasts, and outdoor adventurers. Customers praise the store's association with the Current Adventures Premiere Kayak School, offering top-notch on-water training and trips. The store provides rental facilities at Sly Park and Lake Natoma, making it easy for people to enjoy the fantastic local paddling locations. Customers highlight the store's friendly staff, who are passionate paddlers and river enthusiasts themselves. The River Store is renowned for its community events, such as great potlucks, sales, and dealer events, where customers feel like family. Whether you need to rent, buy, or learn, the River Store is the go-to destination for everything related to the river in the area.
Great custo. Mer service.. They allow us to park our work trucks there.As we were working down the street. What you gave us no problems.It was fantastic.. Thank you. Guys very much..
March 2026
Great place for all your river gear needs! Run by awesome people, Friends of the River and lots of groups meet there, they have potlucks and socials, and sell kayaks and rafts as well as other water gear. Love them!!! A must drop by place for the American River!
November 2024
Great place to rent, demo, and buy white water boats and gear. Very friendly, knowledgeable, and helpful team!