Footwear etc. is a full-service shoe store that offers a wide selection of footwear, accessories, and orthotic products designed to combine fashion, comfort, and function. Since opening in 1986, the family-run business has built a reputation for excellent service, knowledgeable staff, and a focus on individual foot needs. Customers can get their feet measured using advanced foot scanning technology to determine their unique arch depth and pressure points, ensuring a perfect fit. The store carries popular brands like Hoka, Brooks, New Balance, UGG, Birkenstock, Clarks, Dansko, Merrell, Oofos, Taos, Vionic, OluKai, and more, along with specialized socks such as Feetures, OS1st, and Sockwell, as well as orthotic insoles from Superfeet, Aetrex Lynco, Cadence, and Powerstep. Customers appreciate the helpful, friendly, and knowledgeable staff who go above and beyond to assist with specific needs, such as fitting orthotic inserts or finding the right shoe size. Several reviews highlight employees like Scott, Mark, and Mourad, who provide outstanding customer service, making the shopping experience smooth and enjoyable. One customer noted that Mark helped find the perfect Hoka shoes, and when they didn't fit, he promptly arranged an exchange with no hassle. Mourad was praised for his patience and expertise in recommending the right shoes and insoles tailored to individual foot issues. While most reviews focus on positive experiences, there is a mention of a less favorable encounter with an employee who was perceived as rude, but subsequent visits with attentive staff like Quan turned the experience around. Overall, Footwear etc. is recognized for its comprehensive service, quality products, and dedication to customer satisfaction.
Tucked away in Cupertino strip mall catty-corner across from Marina Foods Store on Steven's Creek. Selling Hoka shoes...among other shoes, hats, etc. Helpful staff members will show you how to use a machine that analyzes your weight distribution and gait. Custom orthotic inserts available.
May 2026
Diana is awesome. She helped my husband with all his needs. If I can give 20 stars I would . Thank you Diana for all your help . I’m so glad we left the other store and come to this one.
March 2026
The owners are great and very passionate about getting the right size shoe for you. They have a great selection and even have larger shoe sizes always in stock (size 13 and up).
