Julie’s Beach Wear, established in 1994, is a beloved boutique in Del Mar that offers a wide range of beach and lifestyle essentials. The store is known for its beautiful, unique clothing, including swimsuits, bikinis, dresses, and cover-ups, which are carefully selected and often change to keep the collection fresh. Customers appreciate the high quality of the swimsuits, which can be worn for years without fading or stretching, and the stylish, cool clothes that are perfect for summer or a stay in Del Mar. The store also features charming gift items and books, some of which nod to its history as a former bookstore. The friendly and attentive staff make shopping a fun and enjoyable experience, with many reviews highlighting the warm and welcoming atmosphere. The owner is praised for her fashion expertise, helping customers find clothes that look great on their bodies. The store also has a delightful vibe, with two adorable dogs that add to the friendly environment. Visitors often mention the cute dresses, cover-ups, and accessories, and enjoy the store’s curated collection that reflects the charming beach town. Julie’s Beach Wear is a must-visit spot in Del Mar, offering a mix of fabulous items, friendly service, and a cozy, inviting atmosphere for everyone.
Julie's Beach Wear is a fine establishment. Maybe people with so-called 'social anxiety' should shop elsewhere.
December 2022
Best boutique in San Diego. The Owner is a Master of Couture, & she will style you pretty. As well as being lovely herself, everything in her shop has been selectively chosen by her, & you can feel the love & warmth throughout her shop.
August 2022
Delightful shop with delightful staff! I wanted all the cute outfits and books and jewelry. Beautifully curated collection for this sweet beach town.
