A non-profit corporation, Encinitas 101 MainStreet’s mission is historic preservation and renewal of downtown Encinitas. It is part of a national association of MainStreet Cities.
MainStreet is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation’s National MainStreet Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts.